Wow. It is a big world in mobile. Now it’s nice to be back home after couple hectic days under the Barcelona sun. My Finnish colleague commented that it was almost too hot, a phrase you seldom hear in February.
Coming to mobile banking, I would say now that we in the developed Nordics are lacking behind in mobile. We have high online ratio in transactions (closing to 100%) and practically everyone in adult population have a bank account. But that’s the problem! In comparison, Standard Bank in South Africa has a motive to create customer services for the unbanked: you need only your mobile phone and 8 minutes to be able to open an account in a paperless process. 8 minutes! I would visit my bank more often if it was that smooth here.
La Caixa Bank of Spain has similarly a stronger business case to create mobile services, while their online transaction rate is about 75%. You can safely say that la Caixa is a real front runner in multichannel customer service and mobile banking: they have over 2 million mobile customers and now have launched even a Smart TV banking application (http://press NULL.lacaixa NULL.es/caixabank/press-releases/la-caixa-and-samsung-announce-the-launch-of-spain-s-first-banking-application-for-smart-tv__1775-c-15568__ NULL.html).
It was hot and hectic to be at the MWC 2012, but some positive learnings for visiting such a big conference were collected as well. Prepare to have the right people from your own organization and partners in place, make a good plan for meetings in advance, and most of all have clear goals and expectations on what to achieve. It is very easy to get lost in the big crowd!
And having excellent company, it made all the evening dinners and offsite activities very enjoyable.