Gabriella Hauser

Will you be one of the losers in the financial mobility war?

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If you tell people where to go, but not how to get there, you’ll be amazed at the results.
George S. Patton (http://www NULL.brainyquote NULL.html)

The right Battlefield with a weak army?
Digging down in the trenches has been a successful strategy for ages. But it is not sufficient anymore. The terrain (financial market) today is going mobile and what was the right battlefield yesterday will be the wrong one tomorrow. And the enemy – aka competition – will overrun your trenches from multiple directions unless you adapt to the mobile future.

The wrong Battlefield with a strong army?
A strong force with empowered people gives agility and the possibility to meet and adapt to the challenges of a fast changing terrain (market). That the battlefield is wrong is of less importance and ease of adaption to changes increases the chances to win new land (markets/customer segments).

So how to achieve the agility to make use of the wrong Battlefield and gain new ground?
The telecom market survived the steel bath some years ago.  How did they adopt to the changed battlefield? How did they go from digging into the trenches to an agile force able to speed up innovation aimed at the consumer.

Agility being the key to adapt to mobility there are certain roles or strategies that will make ALL of the difference – do you have all of them in place? Or will you be runner up?

Some interesting findings around the telecom players such as Nokia, Apple, HTC:

  • Scouts – reading the land. Take a look at Nokia – change proactively according to the changing landscape. From rubber boots to mobile phones!
  • Spies – predicting the future trends. Take a look at Apple – how can you achieve the same?
  • Guerilla warfare – small agile groups that can change direction at a moment’s notice and test the enemy – and market – strength. Who thought that HTC would be a player when the “giants” dominated the market? And not to mention partnering up in a strategic way – or as HTC say: “Pioneering through partnerships”
  • Surprise attacks – choose actions that are not expected. What can you say – apps, apps, apps…
  • Combined operating units – assess and assign forces to defend the key areas of what land you have gained, leaving no openings for attacks from behind. While expanding into new territory…
    “Each wave of change doesn’t eliminate what came before it, but it reshapes the landscape and redefines consumer expectations, often beyond recognition.”
     Harvard Business Review highlights this in The Future of Shopping (http://hbr
  • Liaising – or in other words the extended enterprise. You need to be agile to hang on to your market shares – and grow it – when the futures totally mobile generation becomes the majority of consumers. To find strong partners that fill in the gaps, guard your back and enable you to move faster is key to success.  Take the role of General Patton by empowering your team – with both internal and external participants – they will enable you to meet the constantly changing battlefield of the future!

Extended Enterprise
“The ability of (their) business to innovate more and faster in the combination with delivering an outstanding customer experience will be key to remaining competitive within their industry.”
The extended enterprise with empowered team members (quoting employees at a large Scandinavian bank) are nicely summed up here at AIIM (http://www NULL.aiim

Empowered Employees
“It turns out that the technology preferences consumers have outside the four walls of their companies are shaping the technology choices they make inside those four walls”

And the reason the extended enterprise will work is that it is populated by the “empowered employees” – who suddenly then brings 2 aspects into the battle – the knowledge from the enterprise – but also the preferences as a consumer. By empowering your team you get a double edged weapon to wield in the battlefield!
Quote from interesting article (http://www NULL.forbes by Eric Savitz (http://blogs NULL.forbes, Forbes Staff

How will you become one of the winners in the financial mobility war?

Editors Note: A strong general is a necessity! See interesting article in Computer Sweden (in Swedish) here (http://csjobb NULL.idg NULL.9741/1 NULL.435934/mobilcheferna-gor-entré).

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  1. Roger Ståhl (http://rogerstahl
    Posted February 24, 2012 at 9:55 am | Permalink

    Good metaphor and so true!

    • gabriella hauser
      Posted February 24, 2012 at 4:25 pm | Permalink

      Having a fondness of metaphors – the military strategy aspects do have a larger impact on how we approach gaining market shares than we might be aware of I think. Just look at the greek original meaning – and see how we all approach things out of a company perspective.

      A strategy is a plan of action designed to achieve a vision. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.[1] (http://en NULL.wikipedia

      Having picked that up from Wikipedia the next thought is obvious…
      Wikipedia is a VERY interesting phenomena – their strategy is to spread enlightment & knowledge via the users (i.e the empowered employees) in essence…