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Philipp Rosenthal

Opportunities and challenges of mobilizing your work force (@ M-Days 2012, Frankfurt)

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Today I had the opportunity to give a short presentation on the social and commercial media inspired digital workplace in the context of the German M-Days conference in Frankfurt. My key subjects were the following:

Use ‘time to burn‘ to start tasks, collect thoughts or get rid of administrative tasks though mobile services.

Make use of the variety of functionalities modern mobile devices offer by putting a metaphor around them and make users aware of all their options (simply because the engineer’s approach ‘here – these are all the things you can do with it’ simply never works with normal people).

Stick to the amazing model of mobile apps: simplicity. Extract specific actions from the complex bigger picture and make them easily accessible in an encapsulated environment (the app). Refrain from adding and adding and adding stuff…don’t start making things complicated again after you achieved simplicity.

A mobilized workforce needs new leadership. Presence won’t be an indicator of performance or commitment anymore. Employees have to take over the responsibility to think about the consequences of not being in the office and that they have to still make sure that their colleagues aren’t blocked by their absence. Leading a mobile workforce is challenging but at the same time extremely rewarding for both sides…

Check out the presentation here (sorry…German only for now)

Mobile Work @ M-Days 2012, Frankfurt (http://www NULL.slideshare NULL.net/DesireIT/mobile-work-mdays-2012-frankfurt)

 

On a more personal side note: If you are interested in getting the actually impression of the Generation Y (Digital Natives, Millenials etc.) you might want to get in touch with this one here…you will be positively surprised, inspired and you will have to change the picture in your head a bit ;-) @derjonathan (https://twitter NULL.com/#!/derjonathan)

 

 

 

 

 

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