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Context is king

Gartner has just recently referred to a key success factor of social business: context. I quote: Context is king Context can reduce process rigidity Context can guide decision making, creating a more customized, precisely tailored process for the participant Context can frame collaborative interactions Context can help uncover and evolve complex process interactions that would otherwise remain tacit … (Source: 11/2011, Gartner Symposium/ITxpo 2011/ Workshop ‘Designing Socially Enabled Processes’) This evolution from “content is king” is [...]

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