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Monthly Archives: May 2012

The impact of the new mobile internet rates on mobile customer service applications

mobile customer service (http://www NULL.omnichannel NULL.nl/wordpress/wp-content/uploads/2011/09/mobile-customer-service NULL.png)In a recent post my colleague Bjorn de Hoorn provided an interesting example of how mobile chat (http://www NULL.omnichannel NULL.nl/?p=781) enhances the service experience for your customers. The introduction of higher mobile internet rates (http://www NULL.gsmhelpdesk NULL.nl/read NULL.php?id=6348&ch=1)recently made me think about the challenges that [...]

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The dilemma of channel profitability

Klantcontact channel ANWB (http://www NULL.omnichannel NULL.nl/wordpress/wp-content/uploads/2011/10/ANWB-channel NULL.jpg) Channel challenges As cross-channel organizations pave their way towards omnichannel, they face some serious channel challenges. An important one is evaluating the profitability of your channels. Unfortunately this is also a difficult one, since channel profitability is closely linked to customer and product profitability. Measuring profitability entails analyzing channel costs. Typical channel costs [...]

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