(http://www NULL.omnichannel NULL.nl/wordpress/wp-content/uploads/2011/10/ANWB-channel NULL.jpg) Channel challenges As cross-channel organizations pave their way towards omnichannel, they face some serious channel challenges. An important one is evaluating the profitability of your channels. Unfortunately this is also a difficult one, since channel profitability is closely linked to customer and product profitability. Measuring profitability entails analyzing channel costs. Typical channel costs [...]
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